TORONTO – The Toronto International Film Festival® announced today plans for POP VR at the Festival, a presentation of virtual reality projects that will screen at the 2016 Festival. POP VR is set to captivate audiences and celebrate the intersection of cutting-edge filmmaking innovation and artistic vision.

“The Festival has always been committed to providing audiences with transformative experiences,” said Cameron Bailey, Artistic Director of the Toronto International Film Festival. “POP VR continues this tradition with immersive journeys that travel beyond the frame into the interactive world of virtual reality. With POP VR, the Festival shines the spotlight on visionary artists who are creating groundbreaking new narrative forms.”

POP VR will bring together compelling, high-calibre virtual reality projects that can be experienced at TIFF Bell Lightbox during the Festival from September 16 to 18 between 9 a.m. and 9 p.m. For more information about submitting to POP VR please, contact submissions@tiff.net. More details about POP VR at the Festival will be announced in the coming months.

The 41st Toronto International Film Festival runs September 8 to 18, 2016.